Developing and managing a strong sales team is not an easy task. In fact, this is considered one of the biggest problems of commercial managers.
However, when a company can create a competent sales force, it is possible Value to the customerincrease conversions and stand out from the competition.
But, after all, what is the sale of power?
Continue reading this article to find out the answer to this question and check out 5 top tips for how to assemble Sales forceand increase business results in 5 steps:
- Recruit sellers with different profiles
- Bringing sellers in line with the company’s mission, vision and values
- Promoting training in proposed solutions and approaches
- Don’t overload sellers
- Measure and track the performance of your sellers
What is the sale of power?
Going straight to the point, we can determine what sells power as a set of sellers deeply committed to the solutions they offer. These professionals are highly qualified to meet the needs of customers and have a positive impact on the perception that such customers have a brand name.
Sales forces are made up of active professionals and are motivated to achieve pre-set goals. In addition, trade forces share the same mission, vision and valuesthe company it represents, ensuring customer success as a priority.
5 tips on how to assemble a sales team
In order to rely on a team of high performance sellers capable of achieving ever more satisfactory results, there are a few tips you can put into practice in your Sales.
Here are 5 top tips on how to build sales.
1. Recruit sellers with different profiles
To assemble a sales team strong enough, it is important to rely on sellers of different profiles. While this idea seems to contradict the idea of unity, highly regarded in teamwork, this plethora of professional profiles in the same team can be extremely helpful.
Aims to hire fewer and more experienced professionals who have worked with several types of solutions that are accustomed to different approaches, from different segments, etc.
The goal is to make these profiles complement each other and thus you will have at your disposal various knowledge that may be needed to make your Strategic sales planning.
2. Bringing sellers in line with the company’s mission, vision and values
There is no way to build a strong sales team if members of this sales team are not properly aligned with the company’s mission, vision, and value.
By promoting this alignment, professionals will become more engaged and committed to providing better and better results, strengthening the relationship between them and the company.
Promoting training in the proposed solution and approach
Creating and managing a sales department also includes promoting effective training of the product or service offered, as well as customer and selling arguments.
Having received adequate training, the professional begins to understand better and believe more in the solution that he needs to sell. This makes all the difference in the implementation of the sales process, as it conveys more credibility and trust to the customer.
In addition, the seller feels more prepared to deal with the possible objections of customers and thus convince them to close the transaction.
4. Don’t overload sellers
It is also part of effective sales management to avoid overloading sellers.
You are unlikely to be able to assemble a high performance sales team if professionals are always very busy and the goals are almost impossible to achieve.
So know the limits of your employeesand is reasonable in the distribution of tasks and in setting goals and objectives.
5. Measure and track the performance of your sellers
Constantly measuring and controlling PerformanceIts sellers are essential for effective sales management.
You will only be able to assemble a strengthened sales team if you can quantify the results of efforts to then contribute the necessary adjustments in search of more satisfactory numbers.
With this view, use performance indicators (KPI) and put them on the dashboard so that everyone has access to individual and collective performances. Also, hold periodic meetings to provide feedback and make proper alignments.
EXTRA TIP: Align your sellers’ goals with the company’s goals
Buy a new car, pay for an international trip for your son, get an MBA?
What are the personal goals of your sellerswhat really motivates them?
We will reconcile these dreams with sales goals and appropriate bonuses and commissions that will finance these achievements from sellers! So with every closed sale, your sellers feel that they are doing something important to their lives.
Agendor has developed a tool specifically to facilitate this process in your team, check out this video:
Well, it was clear what it was and how to create a sales department? So how about putting together the practice tips we quote here?
Do this and see the results of your business team significantly improve.
This article was written by Julio Paulillo, co-founder and CMO AgendorCRM and a business management platform that functions as a dashboard and personal assistant for sales departments.
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