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Setting goals in an organization is one of the most important factors to achieve goals. Given that to achieve full success you need to know where you want to go, there is nothing more practical than defining specific and individual goals so that the company can move and create the right paths to what it wants.

Want to understand how to set goals correctly and effectively? So follow the post!

The importance of setting goals

Setting short-term, medium- or long-term goals will help the corporation plan the most appropriate strategies for its growth, and it is therefore essential that companies be realistic in determining their desires. By combining positive ideas, concrete data on what you want to achieve, and pre-forcing deadlines, it is easier to chart the paths to success.

Determining the current situation and the resources that exist is the first step towards a negotiated goal. In doing so, you can analyze what is needed to reach your destination traceable and check if something that can already be changed or improved to help the company in this walk.

Detailing the goals is an extremely important point in the process, and organizations need to properly set the numbers they would like to achieve. During strategic planning, such fuzzy goals as “growth in the whole country” should be abandoned, which should eliminate clear and measurable goals, for example: “the company seeks to grow and loyalty customers in the region by 10-15%.”

By clearly defining what is desired, how much desired, how relevant this achievement is to the company, how long it should achieve this goal and how it is designed to achieve what has been established, the definition of goals becomes easier and more logical, allowing organizations to develop short-term, medium- and long-term actions.

With their goals, companies must analyze what can be done for each department individually, constantly reviewing the initial planning according to the results calculated by the organization over time.

How to make a consistent goal setting

Objectively defining goals with specific actions, deadlines and numbers may be easier than it seems. We detail here the steps that need to be followed, so you set the company’s goals fairly clearly.

1. Determine the current situation

The first step in setting the goals to be achieved is to understand the current situation of the organization. Search for the results achieved, the positives and negatives of the organization (swot analysis is great for this) and understand what can be improved.

These improvements will be the goals that need to be achieved. Remember that these goals must be very clear, realistic and time-framed.

2. Details of the goals

To achieve this goal, it is not enough to find out what needs to be achieved. Let’s take a practical example: the company needs to increase the customer card. Just set it too vague and doesn’t give a clear indication of what needs to be done.

If we detail what needs to be done, coverage becomes much more possible: “increase the customer card by 30% in a six-month period.” Do you realize how much clearer the goal becomes?

To increase the chances of success, this goal is more detailed, pointing to the actions that will be taken to achieve the goal: “invest in marketing strategies, do active exploration, send shares to inactive customers.” Thus, the steps that need to be taken become even more precise and allow effective practice to be carried out.

Creating achievable goals

While growth readiness is constant among organizations and bold goals are needed to achieve growth, the current scenario and all factors influencing the achievement of the goals must also be taken into account.

Assess the country’s economic situation, actual production capacity and affordable investment margins. Then try to set achievable goals that are complex but can be achieved. Unrealistic goals will only discourage those involved and ultimately discourage strategic planning.

4. Determine what each department can do

Achieving goals depends on the wide participation of the entire team. It is important to determine exactly what each sector needs to do individually, while clarifying the full scenario and how each action affects everything.

With these well-divided pEmployees will know exactly what they need to develop and their responsibility as a whole to achieve.

5. Proper review of initial planning

The routine of each company can be changed. Thus, the goals set at the beginning of the year can be achieved before that period, and may also lose relevance or even require changes in the actions used.

Periodically review this goal setting and identify the necessary adjustments. Maintaining dynamism in achieving goals is a sensible practice that will keep the organization alive and able to adapt to scenario changes.

In this post, we present how important goal setting is and how this practice can make all the difference for your organization, as well as show how you need to coordinate that planning and put it into action.

Want to know more about it? While you have this opportunity to download this complete guide to using technology to improve performance!

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