Internal communication: how to improve? Key tools


Having clear and objective internal communication is a goal that is growing more and more among leaders and managers, as they understand that this is one of the most important points for achieving good results within the organization.

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As a result, knowing how to improve internal communication is something sought with an emphasis on many so that employees and employees are increasingly satisfied, motivated and therefore productive.

Want to improve the flow of information in your business and optimize processes, but don’t know where to start? Keep an eye on reading and find out exactly how to improve your company’s communication and eliminate noises that interfere Employee integration!

What is internal communication?

Internal communication is a strategic tool that allows everyone to interact between employees from all sectors of the company. These are mainly actions aimed at employees to facilitate the transfer and exchange of strategic and relevant information in the production environment, either in a vertical format (guidance and subordinates), or in a horizontal format (among the employees themselves of the same hierarchical level within the company).

It can include transferring company culture, values, goals, or even more focused and focused issues such as performance feedback, team goals, and other important issues to maintain transparent relationships between professionals.

What are the goals of internal communication?

The main purpose of internal communication is to enable the entire team to work together and work together to achieve business goals, whether it be developing specific projects or making the business itself progress. Thus, good communication within the company ensures that everyone knows what the current reality of the organization is and where it wants to go.

Thus, the feelings of belonging of the workers, which provide a number of advantages, have increased. It functions as an excellent strategic tool for the development of the company, in addition to being one of the tactics to respond positively during a crisis in business.

What is the importance of internal communication in companies?

In order for you to better understand the importance of internal communication in companies, here are some key benefits:

Strategic alignment

There is no doubt that strategic alignment is one of the main advantages of internal communication. As mentioned above, it helps the company ensure that all employees know where the organization wants to go, providing more focused and efficient work to get good results.

Improving the organizational climate

Another advantage of good internal communication is the improvement of the organizational climate. After all, a work environment in which employees don’t interact with each other and there is no transparency in relationships is a much more conducive environment for noise in communication. Communication stimulates the whole team, develops interpersonal relationships, increases harmony between departments and increases the spirit of teamwork. All these factors contribute to a lighter and more pleasant mood in the company.

Increased employee engagement

When employees work in harmony and in accordance with the proposed goals, they begin to identify more with the organization and “wear the shirt” of the company. In doing so, they become more involved in the work and begin to look for constant improvements. Basically, they come to believe that they are a key element for business development.

Improving productivity

With a good organizational climate and increased employee engagement, the productivity of the entire team naturally increases as everyone continues to focus more on engaging in meeting the company’s expectations. And the more motivation and dedication, the higher the internal performance.

Makes it easier to integrate new employees

Internal communication also facilitates the integration of new employees of the company. The newly hired are already beginning their journey, knowing the history and values of the organization, knowing clearly what functions they will perform, in addition to being well received with all the correct information, without communication failures. We are do not forget that the transparency of internal relationships allows new employees to feel comfortable, to clarify doubts, to interact and to offer new ideas.

Reduced turnover

All of the factors mentioned here contribute to reducing staff turnover. This is because they feel motivated and involved, a factor that makes them want to continue working for the organization and have no reason to leave. In other words, transparency in a relationship reduces the risk of termination.

Improves the company’s image

Finally, internal communication also improves the company’s image from within. After all, as mentioned, employees feel part of the company, feel more satisfied and thus begin to convey this feeling, becoming ambassadors of the brand employer. In addition, good communication between the company also promotes relationships with customers and even suppliers, because they begin to see how the organization values dialogue.

Learn about internal communication issues

One of the main tasks of internal communication in companies is to attract the attention of employees. After all, despite the benefits of technology, it can generate a lot of distractions in day-to-day work. In the midst of so many information, procedures and various emails, it can be difficult to make an employee really know what’s going on around them and take care of the company’s official announcements.

Therefore, it is important that the organization invests in modern technologies and tools of internal communication. In this way, more and more employees can be recruited and made more involved and productive.

In addition to outdated technologies, some other problems are present in companies: lack of leadership communication skills, lack of resources, difficulties in attracting employees, among some others, which can damage the relationship between the whole team.

So in the next topic we will give you 6 tips to improve internal communication in your company. Don’t make it!

How can I improve internal communication in companies?

Check out some steps to improve internal communication in any organization:

1. Eliminate internal noise

One of the main factors in delays in tasks and reduced productivity in companies are noises and informal conversations that start as a little distractionand eventually becomes a big problem.

Creating mechanisms to ensure that information is disseminated correctly and to ensure that the team understands the content of the messages transmitted is important because it will prevent speculation from spreading. Rely on print or virtual communications, reminding your subordinates of the upcoming actions and emphasizing what is important.

In this sense, it is important to remember that communication is not just information: it makes no sense to initiate dozens of emails with important messages for employees and not give them room to ask questions, ask questions or even suggestions. Communication should be a two-party street to encourage a flood of new ideas.

If a manager notices that there has been some noise and that inaccurate information is starting to circulate, he must bring the staff together to eliminate misunderstandings and create a good organizational climate. Try to reduce the level of office gossip by explaining any rumors that you can.

2. Encourage goals and objectives

After all, why would an employee do his job at a company and strive to be highly productive if he doesn’t feel valued in an institution? Praise of employees is of paramount importance for those who want to fine-tune their internal communication strategies, as only then will they “wear the shirt” of the business and do their best to deliver results.

A good way to encourage achievement of goals and objectives is to create a system of prizes, awards or even commissions for those who increase their income. In order for it to work, the rules of the system must be clear to all employees, so there is no injustice and everyone can compete honestly.

In addition to Strengthening communicationamong employees, its score can also improve its performance and therefore bring better results for the business as a whole.

3. Get to know your employees well

Often employees have a distorted view of their leaders and stop approaching them to exchange ideas about business strategies or even simply create a friendly co-existingI’m not going to do that.

Opening them up and showing that everyone has to work together to use the results is essential: putting a leader as unavailable is a method that has long since stopped working.

As interesting tools to help all employees approach leaders, they Meetingsmore formal (because they are a good way to get to know employees more closely), take advantage of breaks or even circulate more in the company, allowing you to see more often.

Good internal communication requires everyone in the institution to know each other well, feel comfortable with each other and fully aware of their role and obligations within the organization. The manager should clearly explain how each employee should act in accordance with the values of social responsibility of the business.

4. Investing in internal communication

Investing in ways to strengthen internal communication and prevent disruptions in the channels of information themselves is of paramount importance for those who want to have more results in their processes, in addition to a positive impact on the company’s own organizational climate, as it helps to eliminate noise and employee engagement

Therefore, leaders should pay special attention Tvthat allow you to interact with employees, ensuring that emails, memos or even messages can flow naturally without any interruptions or obstacles.

It is really, however, for research it is good to know with certainty which channels to be used most fit the business profile, after all, it makes no sense to invest in a TV, for example, if employees do not have time to watch it, or even send an email if the system falls every hour.

In this sense, it is worth having specialized specialists to create an effective internal communication plan, as well as using high-quality computerized systems, so that the transmission of communications and information to employees does not become a real headache, serving only to disrupt them.

Strengthening the organizational culture of business

The company consists of several people with different beliefs, personalities and cultures, differentiated from each other. The manager must act as an influencer to ensure that they can all interact and have a good relationship, even if this can be a problem.

The first attitude to strengthening employee engagement is to spread and invest in an organizational culture that is nothing more than a set, shaped by beliefs, habits, attitudes and values that must be shared by each person who is part of the institution in the performance of his activities.

Good corporate governance is always based on organizational cultureenterprise, because it determines the policies, rules, procedures and objectives of the company itself, and the change of its bases will also lead to a change in this set of principles – after all, it is through its culture that the company can transfer its standards of action and ideals of existence, which creates a certain personification of the business.

When a company maintains a healthy culture, its employees tend to attract more and show more effective teamwork, thereby improving the productivity of the institution as a whole. Therefore, in addition to its creation, it is important that manager to defeth itand the noise for her on her desktop.

6. Give feedback

Promoting a culture of feedback within an institution is essential to strengthening its internal communication, as it is only so possible to review the work of staff and enable them to know exactly what needs to be changed and what needs to be more deeply committed.

Many companies end up losing excellent employees just because they can’t fit their business model and don’t even know what a change of attitude is expected of them.

Creating a feedback culture is essential to improving communication within the company. In this way, you can analyze the work of employees and let them know exactly what they can improve.

Internal communication of best practices requires employees to feel free to give and receive feedback, which I give a gradual improvement in productivity and serves to improve your skills. Acceptance of proposals and indication that staff’s views are considered, is important to encourage interaction and increase the fluidity of information that passes through agencies.

What are the main internal communication tools?

Here are three tools that are often used in internal communication:


Intranet is a corporate network that restricts access only to employees. Its purpose is to make a connection between all departments and divisions of the company. It publishes information, training, and other information pertaining to employees. In addition, it also allows you to store and access files if necessary.

Corporate email

E-mail is one of the main tools used by companies, after all, it is used daily, either with employees or with external sources. So it’s not ideal that it’s the only means of internal communication. Also, keep in the way that since it is widely used, it is common for emails with warnings and announcements to be ignored. So know how to put a flashy name and develop attractive and clear content. In this way, employees are more likely to open an email and understand its contents.

Human resources software

Finally, we have Human resources software. They are an excellent tool for improving internal communication. This is because they are able to integrate different functions in one place and centralize information. This allows reminders, warnings, new policies and standards, and everything you need to inform employees to be done directly through a single system.

In this way, you can reduce the use of multiple tools and make access easier for all employees. It is important to remember that HR software is also often a secure tool, thereby contributing to information security and LGPD(General Data Protection Act).

Do you like this article? How about continuing to read and how to improve internal communication in your company? Just click here and download our free ebook!In it, you will be able to see how to achieve satisfactory results, motivate your employees and succeed with an effective communication strategy. Don’t forget to check it out!

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